LISA COURTNEY CREATIVE
Freelance Art Director/Designer
I've directed design and contributed to the creative vision and brand development for a variety of companies,
businesses, and brands. Pitched and won new business. I've got extensive experience with brand guidelines,
both creating them and following them.
I enjoy working in different fast-paced environments, including corporate in-house design departments,
ad agencies, virtual firms, and marketing departments. Have created integrating ideas across multiple disciplines including
design, signage, collateral, direct mail, interactive and advertising.
I've been luck enough to work on big brand initiatives, high profile companies like Cadillac, Chevy, and Hasbro.
Feel it's always important to partner with production staff to establish and maintain high standards of reproduction.
Clients and brands include: AARP, Au Bon Pain, Bay State College, Cadillac, Chevy, Digitas, CoolGear, Martha Stewart
Body & Soul Magazine, Bose, Celebrity Cruises, Curriculum Associates, Delta, Dell, FedEx, GM, Grolsch, HomeGoods, H4B, Indiannapolis Business Journal, Intercontinental Hotel Group, JJill, Keith Lane Creative Group, Lindt, The Mosley Group, Party Lite, Roar Collective, Rockport, Stoneyfield, Stride Rite, TJMaxx, Tufts Health Plan, The Shops at Prudential, Upromise, Wachusett Brewing Company
Senior Designer, Art Director
Lead Designer on a team of ten creatives. Responsible for maintaining brand consistency in all work including visual merchandising,
direct mail, design, and point of purchase. Partnered with design group to develop the look and feel for the Stride Rite branding,
including in-store signage and direct mail efforts. Teamed up with writers to create all creative for Household Bank. Worked on new
business and pitch work.
Clients and brands include: Stride Rite, HSBC, Household Bank
Senior Designer, Art Director
Creative leader in strategic and conceptual execution of innovative visual materials for integrated initiatives including large digital marketing, direct marketing and print advertising. Delivered great creative with goal-surpassing results for clients such as General Motors, AT&T, Fed-Ex, and more. Collaborated with existing staff to create collateral, interactive, and direct mail for AT&T, FedEx, and GM. Teamed up with Creative Director to launch the Yukon XL which included collateral and video. Created innovative welcome kits for Cadillac and Chevy. Consistent success in creating new creative concepts for Intercontinental Hotel Group. Continued to be brought in for pitch work.
FREELANCE DESIGNER/ART DIRECTOR
Partnered with agencies to develop their brands, worked within design departments of universities,
freelanced for museums to create collateral for events. Have concepted and designed advertising campaigns
Clients and brands include: AT&T, Brigham’s, Delta Airlines, FedEx, General Motors, Harvard University,
Peabody Essex Museum, Scudder Investments, Digitas, Gearon Hoffman, Ingalls, Mullen, MMB, Seidler Bernstein
Senior Art Director
I contributed to the agency’s growth with strategically focused creative solutions. Loved pitching new business while managing work that encompassed corporate identity, print ads, direct mail, point-of-purchase and broadcast. Oversaw a team of designers and studio staff. Helped win over Omni Hotels, Tufts Health Plan, Timberland,and Seagram's Beverages. Creative for Grolsch beer helped company to triple it's sales due to integrated branding campaign. The beer became the #1 import in America. Through B2B efforts, helped Tufts Health Plan jump to becoming the insurance company of choice for businesses throughout New England.
Devine & Pearson
I was recruited my Junior year in college to become an art director initially with John Pearson, who eventually merged with Devine to become Devine & Pearson. Creative lead for a $50 million business-to-business / consumer communications agency, specializing in integrated branding programs with a focus on the foodservice industry. Work included print & online advertising, direct response, collateral design, web design and packaging. Responsibilities included direction of all photoshoots, managing the studio, and partnering with writers to create compelling pieces of communication.
Clients and brands include: Brigham’s, Dixie, Ken’s Foods, General Foods, Ocean Spray, Pepperidge Farm
The Art Institute of Boston, BFA Advertising/Graphic Design, magna cum laude
Communication Arts (Design, Advertising, Photography & Illustration annuals)
Adobe Creatice Cloud- InDesign, Photoshop, Illustrator, Microsoft Office, PowerPoint, Keynote